Class Exercise

What is the name of the time sold on TV?

What time slot costs more to advertise on TV?

Cost for radio spots depend on ___________?

Newspaper ads placed on ________________ cost more than other days?

Why do they cost more on that day?

What is a promotion?

What do we mean by added value?

What is radio’s added value?

What is newspaper’s added value?

What is the difference between reach and frequency?

What is ROS?

What is SAU?

What is the SAU for newspapers, radio and TV?

What do we call the price list for advertising on the radio?

What do we call the price list for advertising on TV?

What makes up a column inch?

Yellow pages contracts are ________ contracts.

What is CPM?

Why might a sports show sell a higher unit rate than a popular primetime show like ER?

In TV which quarter has the highest rates?

What is yield management and OES?

Why are advertisers rewarded for making early decisions and contract commitments?

In radio which day part is more expensive?

How are radio’s day parts important to Grid Sheet?

How are preprint newspaper rates charged?

TV spots are sold based on what 2 things?

Why is space in newspaper less limited than time in radio/TV?