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According to Porter’s model, four competitive forces determine
industry profitability.
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The
bargaining power of customers is one of the competitive forces
identified by Porter.
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Some
competitive advantages are less sustainable than others.
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E-Commerce is the buying and selling of goods and services over
private computer networks
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Merchant companies are defined by the U.S. Census Bureau as those
that arrange for the purchase and sale of goods without ever owning
or taking title to those goods
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In B2B
e-commerce, sales are made between companies.
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A web
storefront would be an example of a B2B model for e-commerce
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Amazon.com, the book seller, would be an example of a B2C model for
e-commerce.
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E-commerce leads to disintermediation.
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Disintermediation is the elimination of middle layers in the supply
chain