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  1. According to Porter’s model, four competitive forces determine industry profitability.

  2. The bargaining power of customers is one of the competitive forces identified by Porter.  

  3. Some competitive advantages are less sustainable than others.  

  4. E-Commerce is the buying and selling of goods and services over private computer networks

  5. Merchant companies are defined by the U.S. Census Bureau as those that arrange for the purchase and sale of goods without ever owning or taking title to those goods

  6. In B2B e-commerce, sales are made between companies.  

  7. A web storefront would be an example of a B2B model for e-commerce

  8. Amazon.com, the book seller, would be an example of a B2C model for e-commerce.    

  9. E-commerce leads to disintermediation.    

  10. Disintermediation is the elimination of middle layers in the supply chain